Lash Theory System is a new innovative DIY lash extension that allows you to apply lashes yourself, customize your style and wear the lashes for 5-7 continuous days without damaging natural eyelashes. Each lash segment is be applied underneath the natural lash for a seamless 3D look.
At Lash Theory, we believe that it’s time to revolutionize the beauty industry with innovative products. Our Lash Theory System is dedicated to providing low-cost yet salon quality lash segments that are easy to apply at home! Achieve full and beautiful looking lashes every single time. Guaranteed to compliment every eye shape!

No, the Lash Theory System was created for everyday women to achieve the glamour of false lashes and lash extentions without compromising the integrity of their natural lashes. We strive to provide a damage-free experience for you.
Our lash segments are created weightless; your natural lashes will not feel the weight or tension that you would feel when wearing regular falses or lash extentions.
Our adhesive will not damage your natural lashes as long as you use proper technique to remove the glue.

We have created the lashes and adhesive bond which designed to work together to form a waterproof seal that will last you through showers, workouts, and nights out for a natural or volumizing look that lasts 5-7 dcontinuous days.
Did we forget to mention the lash segments are reusable up to 3x? Check out the "How-to" page for cleaning instructions.

YES! Lash segments are reusable up to 3x with proper care. Simply soak lashes in a cup with Micellar water for 1 hour and remove adhesive with Q-tip or using a wet paper towel, glide the adhesive off.
Comb lashes with a spoolie and VOILAA!
Lashes are ready to be reused.

Yes! You can wear any kind of eye makeup.
We do, however, recommend not wearing waterproof eye makeup or using an oil based makeup remover. The oil may loosen the adhesive. If you were to use an eye makeup remover, we recommend removing your makeup with a Q-Tip to avoid getting it on your lashes.

Yes, absolutely! You can wear contacts and glasses just as you would while wearing false lashes.

LATHER. CLENSE. RINSE. REPEAT.
Our lash cleanser is a gentle formula that has been designed to remove oil, makeup, and pollutants from lashes without leaving behind any residue. Regular use of this lash cleanser will prevent oils from breaking down the bond of lash adhesives and extend their retention.
Directions: apply the foam cleanser to your lashes, gently tap and give it a light rub. Use water to thoroughly wash off the foam. Lightly dry with a lint-free towel, and fuse lashes with the applicator.

Lash segments are as easy to remove as they are to apply. To remove lashes, simply add oil-based make-up remover or Micellar water on a lint-free cotton pad. Hold it on your eyelashes for approximately 30-60 seconds. With a gentle rub, your lashes should slide right out!
If you still feel any resistance, continue to gently massage and loosen the adhesive to protect your natural lashes.
For more information check out our "How-To" page